Founded
1992, Grants Pass, Oregon
Founders
Dane and Travis Boersma
Headquarters
Tempe, Arizona
Locations
1,177 stores as of March 2026
States
25
Most ordered drink
Signature energy drink
Dutch Bros Rebel
Typical medium drink price
$5.00 to $6.50
Last updated
July 2026
Dutch Bro’s Faves
Seasonal Drinks
A rotating lineup that changes several times a year, built around pumpkin
and caramel in the fall and peppermint and cookie flavors in winter. Available for a limited
window only, so ask your local store how long a current favorite will stick around.
About Dutch Bros
Dutch Bros started in 1992, when brothers Dane and Travis Boersma set up an espresso cart in Grants Pass, Oregon, a small city on the Rogue River. Their family had run a dairy farm for three generations, and when that business grew difficult, the brothers switched to coffee instead. That single cart grew into a company that now trades on the New York Stock
Exchange under the ticker BROS.
As of the end of March 2026, Dutch Bros operates 1,177 shops across 25 states, and the company has said it wants to reach more than 2,000 locations by 2029. Its headquarters moved from Oregon to Tempe, Arizona, near Tempe Town Lake and Arizona State University. The brand has pushed well past its Western roots, with Orlando, Florida
currently marking its farthest reach east. In early 2026 the company agreed to buy Clutch Coffee Bar, a 20 store chain across North and South Carolina, converting those locations to Dutch Bros through the year. A walk up only shop in downtown Los Angeles opened in late 2025 and became one of the highest performing stores in the entire company within
months, showing the format works in a dense city center, not only along suburban drive through corridors. A distribution and roasting center in Melissa, Texas, at the intersection of U.S. Highway 75 and State Highway 121, now supports the brand’s growing footprint
across that state.
This site is an independent guide built to help you explore the full Dutch Bros menu, secret drinks, and pricing in one place. It is not affiliated with or operated by Dutch Bros Coffee.
Menu
Seasonal
Drinks
Fall brings pumpkin, maple, and warm caramel flavors into both the Coffee Classics and
Rebel lines. Winter brings peppermint, cookie, and hot cocoa style drinks, often paired with festive cup designs. Spring and summer lean into fruit and floral flavors alongside colorful
iced Rebels built for hot weather
Secret
Menu
Dutch Bros does not run an official printed secret menu. What exists instead is a large,
informal collection of drink combinations — an estimated 200+ of them — that customers have built over the years using syrups, sauces, and bases already on the real menu, then named and shared on Reddit, TikTok, and every group chat with a Dutch Bros regular in it.
Protein
Coffee
Protein Coffee swaps standard milk for a protein based milk, adding meaningful protein to
a drink without changing its flavor much. The Protein Latte and Protein Mocha are the two
most requested options.
Dutch
Faves
The signature lineup the brand built its name on. The Golden Eagle combines espresso,
vanilla, and caramel sauce with steamed half and half, finished with a caramel drizzle, and
is generally considered the most ordered drink on the menu. The Caramelizer blends
espresso with chocolate and caramel for a dessert like flavor and is a common first
recommendation for new customers.
Blended Freeze
Freeze drinks blend espresso with ice for a smooth, dessert style coffee closer to a frappe
than a standard iced drink. Popular versions include the Golden Eagle Freeze and
Caramelizer Freeze, both built from the same flavors as their hot and iced counterparts, just
blended with ice instead.
Coffee Classics
Lattes, Americanos, cappuccinos, breves, and mochas, all made from Dutch Bros’ standard
espresso blend. Most can be served hot, iced, or blended, and customized with sugar free
syrups, milk swaps, and extra shots. A breve swaps regular milk for steamed half and half,
giving the drink a noticeably richer, creamier body than a standard latte. Prices typically
run $3.50 to $6.50 depending on size and add ons.
Rebel
Energy
Dutch Bros’ private label energy drink, mixed with fruit syrups such as blue raspberry,
peach, coconut, lime, and pomegranate rather than sold plain. A medium Rebel carries
about 130 to 150 milligrams of caffeine, along with B vitamins and taurine, and the caffeine
stays the same in the sugar free versions since it comes from the Rebel base rather than the
syrup.
Lemonade
A rotating lemonade lineup in flavors like strawberry, peach, and Palm Beach, with some
locations offering popping boba as an add on for extra texture. These work well as a lighter,
caffeine free option in warmer months, and any of the same fruit syrups used in the Rebel
line can typically be added to a lemonade base as well. Generally priced $4.25 to $7.25.
Iced Tea
Green tea and black tea served over ice, available with the same flavor syrups used across
the rest of the menu, so a plain iced tea can be turned into a fruit flavored drink on request.
This category tends to run slightly less sweet than the lemonade line for customers who
want fruit flavor without as much sugar.
Chai
Latte
Golden Eagle Chai is the most requested chai option, built on a spiced chai base with the
same caramel and vanilla notes as the Golden Eagle coffee drink. A dirty chai, a chai latte
with an added shot of espresso, can be ordered at most locations by asking for the extra
shot.
Shakes
Dutch Bros’ milkshake style drinks contain no coffee at all, which makes them a common
choice for kids or anyone avoiding caffeine entirely. Birthday Cake blends almond roca
syrup with white chocolate sauce and vanilla ice cream, topped with sprinkles, while
Cotton Candy pairs blue raspberry with white chocolate for a sweeter, fair inspired flavor.
These generally run $5.00 to $7.50.
Hot
Cocoa
A classic and a white chocolate version make up the core hot cocoa lineup, with a
peppermint version added during the winter holiday season. Both can be topped with
whipped cream or Soft Top, Dutch Bros’ name for a light, sweet cream layer that sits
between whipped cream and regular foam
Smoothies
Strawberry, mango, and green apple smoothies made with real fruit flavoring, generally priced
close to the lemonade and tea categories. A refreshing, caffeine free choice for warmer
weather, and one of the few menu items marketed specifically toward customers who want
fruit content rather than added syrup sweetness.
Sparkling Soda
Dutch Bros’ soda line pairs flavored syrup with sparkling water for a lighter, caffeine free
drink with noticeably less sugar than a Rebel or lemonade. Small sodas are among the least
expensive items on the entire menu, generally $3.00 to $4.25
Snacks
Muffin tops in chocolate chip, orange cranberry, and lemon poppyseed, along with granola
bars, round out the food side of the menu. Dutch Bros has also been piloting a hot breakfast program since 2024 — sausage or bacon egg and cheddar sliders, a chorizo wrap, and a maple waffle — now running at 160+ locations and expanding further through 2026.
Myst Energy
Refreshers
A brand-new energy drink category launched in 2026, built on plant-powered caffeine, electrolytes, and antioxidants. Comes in Passion Water, Cherry Lime, Firestorm, and Tropical, plus a zero sugar version with 30 flavor combinations, all under 100 calories in a medium.
Matcha
Layered matcha lattes and matcha lemonades in flavors like Lavender, Raspberry, and Mango, introduced in 2025 as a coffee-free way to get a moderate caffeine boost.
The Straw Code
Dutch Bros hands out colored straws with drink orders, and over time customers built an
informal tradition around the colors, generally used as a small, playful way to leave a
compliment or show interest at the window. Specific color meanings circulate widely
online, but Dutch Bros has never published an official code, and the meanings people describe are not consistent from one region or store to the next.
Birthday Drink and Rewards
Dutch Bros Rewards is the brand’s free loyalty program, run through its mobile app.
Creating an account and entering your birthday ahead of time unlocks a free birthday drink during your birthday month, along with points on every purchase that can later beredeemed for drinks. The reward window and redemption rules are set by Dutch Broscorporate and can change from year to year, so checking the app close to your birthday is more reliable than assuming last year’s rules still apply.
Gift Cards
Dutch Bros sells both physical and digital gift cards through its official site, its app, and
select retail partners. Balances can be checked the same way, by entering the card number. Gift cards do not typically expire, though it is worth confirming current terms rather than assuming that applies to every card type or every state
Dutch Bros vs Starbucks
Dutch Bros’ Rebel energy drinks do not have a direct Starbucks equivalent, so that category is not a fair side by side comparison. If you drink plain coffee most days, the two chains cost
about the same. If you regularly order heavily customized, blended, or energy based drinks,
your total depends more on how many extras you add than on which brand you chose. See the full Dutch Bros vs Starbucks, vs Tim Hortons, and vs Dunkin breakdowns for menu-by-menu comparisons.
Where Dutch Bros Has Grown
Dutch Bros began in the Pacific Northwest and has since spread into 25 states, with the goal of passing 2,000 locations by 2029. The Carolinas became the newest market in early 2026, after Dutch Bros agreed to buy the 20-store Clutch Coffee Bar chain and convert those shops over the course of the year — its first real foothold in the Southeast. The walk-up-only downtown Los Angeles shop that opened in late 2025 remains one of the company’s best-performing locations, proof the drive-thru brand can work in a dense city center too.
Quick Picks: What to Order Based on What You Want
If this is your first visit and you just want one safe recommendation, start with the Golden Eagle if you like sweeter espresso drinks, or the Double Torture if you want your coffee to taste like coffee. If you do not drink coffee at all, the Rebel and Shake lines give the fullest
sense of the menu without any espresso involved. Trying to cut back on sugar? Check the Sugar-Free Menu before you order — almost everything on this list can be built sugar-free for free. Never had matcha at Dutch Bros? The Lavender Matcha Latte is the one people keep filming for their stories.
Frequently Asked Questions
How This Guide Stays Accurate
Menu details and pricing ranges on this page are checked against Dutch Bros’ official site and public investor updates, then grouped into category level ranges rather than presented as one identical number across unrelated drinks. Since Dutch Bros does not publish a single national price list and each store owner sets pricing for their own market, the Dutch Bros app remains the only source that reflects your exact local price. This page is reviewed on a recurring basis and updated whenever Dutch Bros changes its lineup, adds new locations, or shifts pricing patterns, with seasonal sections checked closer to each rotation.